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NexusTours implements innovative strategy for approaching the costumer: BeConcept

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NexusTours, a full-service destination management leader company, has created the ‘BeConcept,’ an innovative strategy of differentiation based upon travelers’ interests that offers, in a dynamic and personalized way, over 15 thousand products which make up the current brand’s portfolio.

With the BeConcept, the Company demonstrates one more time its tendency to be at the helm in the touristic market through a novel way of presenting its activities’ catalog for over 13 Caribbean countries and Latin America. Its aim is to adapt its products to the clients’ real motivations when planning their trip, taking into consideration the public’s preferences and varied personalities.

 “Through the BeConcept we look for ways of personalizing the way our clients contact us. We wish that they find what they need in function of their own interests, tastes and motivations,” remarked Pablo Gutierrez, Product & Marketing Corporate Director.

The ‘BE’ categories are displayed in a fun and fresh manner, integrating the use of colors in consonance with the emotion sought to be generated by each of the tours. This way, eight categories covering the following activities are being presented:

  • BEadventurous: Ziplining, White water rafting, ATV, Jet Ski, Wave Runners, Flyboard.
  • BEnautical: Boat Rides, Catamaran, Fishing.
  • BEacuatic: Dolphin Encounters, Scuba Diving, Snorkeling.
  • BEeco-Active: Whale watching, Nature walks, EcoParks.
  • BEactive: Ocean Kayaking, Rappeling, Horseback riding, Bike tours, Golf.
  • BEentertained: Dinners, Shows, Pirate ship attractions.
  • BErhythmic: Discotheques, Party packages, Bar Crawls.
  • BEcultural: Folckloric shows, City Tours, Museums, Archaeological sightseeing.

BeConcept NexusTours

This classification is available on all online and offline media where Nexustours presents its products for the over 45 destinations where it operates.

 “What the challenge BeConcept entails, is that we not only desire to generate emotions in our clients, but to project what we are as professionals; we are mighty proud of being able to meet this challenge on an everyday basis” Remarked Ruben Gutierrez, Managing Director.

With over 20 years in the touristic sector, NexusTours incorporates this new strategy aimed at offering unforgettable experiences to its customers, along with the commitment to providing them with satisfaction. All this has been condensed on its new CORPORATE VIDEO which portrays the passion its collaborators show at providing quality services to more than two million travelers.



We are the leading Destination Management Company in the region, with a presence in over 13 countries and more than 45 destinations in the Caribbean and Latin America, transporting more than 2 million passengers a year. We belong to the Sunwing Travel Group and, backed up with more than 20 years of experience in the field, we have our own fleet of modern vehicles for transfers and excursions. We offer the most comprehensive program of in-destination services, both at the airport and at the tour and hospitality desks in the hotels. We are committed to excellence in customer service and assistance; for this reason we offer the most up-to-date channels providing customer service 24 hours a day, 365 days a year, through our Contact Center, website, online chat service and our App Connect2Nexus whereby travelers can find all the information they need and are able to contact our professional team free of charge.

In addition to the Tour Operators within our group such as Sunwing Vacations, Signature Vacations and Vacation Express, we are honored to be trusted by more than 400 prominent Tour Operators, leaders in their markets of Latin America, Mexico and Europe, among them, TUI Travel Group.

For more information, visit

For media queries please contact:

Milagros Alfonzo

Communication Coordinator

26 Jul, 17



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