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NexusTours announces implementation of the new Strategic Plan Nexus 2.0

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NexusTours has just presented its Strategic Plan 2018-2020. This defines its strategy to convert current regional leadership in the Caribbean, Mexico and Central America to global status as experts in providing and distributing touristic products and services.

 “In February 2014, we launched a foundational strategic plan. This has guided us in 2017 to be the leading company in the region with presence in 15 countries and 47 destinations. At the same time we have built a team of dedicated and professional people, which has successfully reached all goals and objectives. As we close this stage, the icing on the cake has been our achieving and surpassing of all that was expected of us.

However, our vision and the market’s fast evolution, calls for us to adapt our strategy and update our planning. We’re taking some new steps towards the future consolidating our leadership at a regional level, whilst at the same being increasingly more relevant in the market which will convert us into a global operator,”— affirms Ruben Gutierrez (Managing Director).

Starting November 1st, 2017, and after many months of analysis and planning, NexusTours begins a new era to evolve into a new version: Nexus 2.0. The plan is based upon 3 strategic pillars: sustainable growth, value creation and diversification. It aims to triplicate the company’s size in only 3 years.

This objective in mind, NexusTours has also reorganized its directive team with the creation of an Executive Committee denominated NexCo and comprised by 5 members. Their mission will be to execute the strategic plan, boost and streamline decision making, and follow up on results and monitor target achieving.

In its bid for attracting the best talent in the market, NexusTours now welcomes Roberto Bermudez who, starting November, joins the team as Senior Corporate Director Distribution & Product. By sharing his knowledge on strategic planning, product creation, commercial operations, international business and technological solution, among other endeavors, Bermudez will be important part in the company’s transformation. He brings a wealth of experience with almost two decades within successful companies in the sector such as Amstar, Hotelbeds and Tui.

In the meantime, Pablo Gutierrez, after being appointed Senior Corporate Director Strategy & Marketing, assumes responsibilities in the areas of strategy, expansion, marketing & communication, business processes and excursion development. Backed up by over 30 years of professional trajectory in tourism, Gutierrez has manned different directive positions in renowned companies like Iberojet (Orizonia), Halcon Travel and Travelplan (Globalia), Ac Hotels and Ilunion Hotels (Confortel), among others.  Since his entry in NexusTours in 2014, he has been responsible for product, distribution, differentiation and new services, marketing strategy and corporate image.

The third NexCo member is Jesus Rocha, current Senior Corporate Director Information Technologies, who since his inclusion in the beginnings of 2017 has been responsible for the company’s development and technological transformation.  Rocha has over 15 years’ experience in IT applied to distinct sectors such as hotel industry and tourism, and thriving within important companies like RIU Hotels & Resorts and Innovation Strategies. He has achieved excellent output on systems direction, project management, team coordination, consulting and more.

Pedro Dominguez has been appointed Senior Corporate Director Finance & Corporate Services, covering the entire financial area that he already manages, plus adding corporate services such as Human Resources and Legal. Dominguez has ample international experience with over 15 years in the financial field, highlighting his valuable role as Global CEO in Destination Management and Bed Bank MTS/OTS Globe. Since his arrival in NexusTours three years ago, he has significantly contributed to the company’s growth and development.

To round off the Executive Committee, a Senior Corporate Director Operations will join, and be responsible for countries and destinations, customer quality, service and will be working alongside Ruben Gutierrez, NexusTours’ Managing Director.

“I would like to thank all our Directors for their generosity and flexibility in adapting to changes, and highlight our solid team of Managers who, with commitment and dedication, guarantee us the strength to face all future challenges successfully,” stated Ruben Gutierrez.

Through the implementation of the Nexus 2.0 plan, the brand seeks to widen its horizons by increasing presence in the market. At present it covers 15 countries and 47 destinations in Mexico, Caribbean and Central America. Prioritizing its digital transformation and the inclusion of new lines of business it will continue exceeding expectations and be a role model within the sector.



 We are the leading Destination Management Company in the region, with a presence in over 15 countries and more than 47 destinations in the Caribbean and Latin America, transporting more than 2 million passengers a year. We belong to the Sunwing Travel Group and, backed up with more than 20 years of experience in the field, we have our own fleet of modern vehicles for transfers and excursions. We offer the most comprehensive program of in-destination services, both at the airport and at the tour and hospitality desks in the hotels. We are committed to excellence in customer service and assistance; for this reason we offer the most up-to-date channels providing customer service 24 hours a day, 365 days a year, through our Contact Center, website, online chat service and our App Connect2Nexus whereby travelers can find all the information they need and are able to contact our professional team free of charge.

In addition to the Tour Operators within our group such as Sunwing Vacations, Signature Vacations and Vacation Express, we are honored to be trusted by more than 500 prominent Tour Operators, leaders in their markets of Latin America, Mexico and Europe, among them, TUI Travel Group.


For more information, visit

 For media queries please contact:

Milagros Alfonzo

Communication Coordinator

01 Dec, 17



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